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Spikes Asia 2022
crocs Case Studies

Case Study: How Crocs leveraged monsoon to encourage unfiltered self-expression, reaching 150M+ users

In order to further strengthen its connection with Gen Z consumers in India, Crocs’ ‘Splash Your Style’ campaign focused on the core values of self-expression, individuality, and cultural relevance. By leveraging the monsoon season and blending it with music and dance, Crocs reached 150+ users.

By Social Samosa
Aug 12, 2024 12:44 IST 5 Min read
BGMI's regional ads Case Studies
Case Study: How BGMI's regional ads used pop culture and humour to collectively reach over 120mn views
By Social Samosa
Aug 08, 2024 16:44 IST 4 Min read
cwcw Case Studies
Case Study: How My11Circle and DViO executed a multifaceted IPL campaign to record a 28.5 Cr reach
By Social Samosa
Aug 07, 2024 10:00 IST 5 Min read
Fevicol's Friendship Day campaign Case Studies
Case Study: How Fevicol's Friendship Day campaign used Instagram's pinned comments to engage with 100+ brands, reaching 3.2 mn users
By Social Samosa
Aug 02, 2024 16:34 IST 3 Min read
The Belgian Waffle Co. Case Studies
Case Study: How The Belgian Waffle Co used fake money to celebrate National Waffle Day
By Social Samosa
Jul 29, 2024 18:06 IST 3 Min read
Maaza's Dildaari campaign Case Studies
Case Study: How Maaza's Dildaari campaign mixed storytelling & nostalgia to showcase everyday generosity
By Social Samosa
Jul 22, 2024 12:59 IST 4 Min read
ACKO importance of insurance Case Studies
Case Study: How ACKO leveraged humour on social media to emphasise the importance of insurance
By Social Samosa
Jul 18, 2024 12:07 IST 4 Min read
Bold Care’s ad Case Studies
Case Study: How Bold Care’s ad ft. Ranveer Singh humorously talked about men’s sexual health and wellness, gaining 50M+ plays
By Social Samosa
Jul 04, 2024 10:00 IST 3 Min read
f3w Case Studies
Case Study: How Johnson's Baby’s #JourneyToDay1 campaign enabled 11K+ mothers to share their journeys
By Social Samosa
Jun 27, 2024 16:08 IST 5 Min read
FI Case Studies
Case Study: How Meesho used influencer reach to tackle low voter turnout, garnering 120 Cr+ impressions
By Social Samosa
Jun 07, 2024 11:58 IST 5 Min read
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