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Industry Updates

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Bain and WPP to break up and sell Kantar amid weak IPO market

Both firms are looking to cash in on their investment, believing a sale will generate quicker and more reliable returns than waiting for a more favorable IPO market.

By Social Samosa
logoMar 11, 2025 13:35 ISTlogo 2 Min read
Experience Commerce Parle Candy CultureIndustry Updates
Experience Commerce wins social & media mandate for Parle Candy Culture
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logoMar 11, 2025 11:43 ISTlogo 2 Min read
AICPDF slams quick commerceIndustry Updates
AICPDF files antitrust case against Zomato, Swiggy, and Zepto
By Social Samosa
logoMar 10, 2025 18:49 ISTlogo 2 Min read
dvIndustry Updates
ABND secures brand strategy mandate for New Era Machines
By Social Samosa
logoMar 10, 2025 15:53 ISTlogo 1 Min read
She Directs Ads: A Collective Championing Indian Women Directors in Advertising.Industry Updates
Women ad filmmakers launch She Directs Ads
By Social Samosa
logoMar 10, 2025 11:03 ISTlogo 1 Min read
xzcIndustry Updates
Amazon Ads introduces Sponsored TV for streaming ad campaigns
By Social Samosa
logoMar 07, 2025 16:59 ISTlogo 2 Min read
dIndustry Updates
O Hi announces Kartik Aaryan as brand ambassador
By Social Samosa
logoMar 07, 2025 13:26 ISTlogo 1 Min read
Anupama Ramaswamy, Chief Creative Officer & Joint MD, Havas Creative India said, “Every young woman knows the feeling—you glance at an old photo and wish you could bring back that lost glow. But what seems like stubborn tanning isn’t as permanent as it feels. With the natural goodness of Ubtan, it can be easily reversed. That’s where Mamaearth’s Ubtan Facewash comes in—a simple, effective solution for tanning. Our narrative taps into a real, relatable concern with authentic storytelling. And the Shilpa Shetty Kundra-Palak Tiwari duo was the perfect choice to deliver this message—Shilpa, a timeless icon, and Palak, a rising star, bridging generations effortlessly.”Industry Updates
Mamaearth ropes in Palak Tiwari as its new face
By Social Samosa
logoMar 07, 2025 13:08 ISTlogo 2 Min read
ET Medialabs Joins McKinsey in Latest Acquisition MoveIndustry Updates
ET Medialabs joins McKinsey in latest acquisition
By Social Samosa
logoMar 07, 2025 11:24 ISTlogo 2 Min read
Glad U Came, the PR and Influencer Marketing Agency, has secured the influencer marketing mandate for Scarlett Cosmetic, a beauty brand known for its high-performance, cruelty-free, and trend-forward makeup products. As the official influencer marketing partner, Glad U Came will oversee strategic influencer collaborations, digital amplification, and community engagement to strengthen Scarlett Cosmetic positioning in the beauty industry.Industry Updates
Glad U Came secures influencer marketing mandate for Scarlett Cosmetic
By Social Samosa
logoMar 06, 2025 18:40 ISTlogo 1 Min read
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