Interviews

Deepshikha Surendran of Tata Trusts on building brands & following the code of conduct

EatSure aims to drive brand visibility and consumption through its association with RCB

It's important to accept & recognize GenZ's need for individuality over gender: Aruna Jathar

Meesho's marketing strategy: How affordability became the brand keyword

Pooja Sahgal on the role of AI in marketing and understanding purpose

Jeeru to J: The journey from word-of-mouth marketing to the beverage of the youth

We are witnessing rapid growth in the organized mattress sector: Mohanraj Jagannivasan

Brands need to tell stories that break age-related stereotypes: Piali Dasgupta

Shyamala Ramanan on Mia by Tanishq's femininity & sportswomanship approach