Interviews

Zepto’s Amritansu Nanda on delivering the right marketing strategy for Q-com

#SSIPLWatch: Inside JBL’s IPL marketing strategy with Vikram Kher

Expert speak: How AI in advertising is an enabler rather than a threat

Key mediums for IPL are driven from the audiences' POV which is digital-social & OTT: Anuradha Bose

In the mighty Jungle: Shai Samtaney speaks about the challenges of working in a male-dominated industry

Lodha Marketing Strategy: A focus on lifestyle & aspirations

With increasing audience, we believe diversity in brands will also come in for Women's IPL: Rajesh Krishnamurthy

Rasna’s Piruz Khambatta on weaving the values of past with the plans for the future

#SSIPLWatch How Happilo leverages RCB’s digital community to build brand awareness