Interviews

Nestle India Milkmaid Manav SahniInterviews

Festive spikes push influencer marketing’s share in our media mix: Milkmaid’s Manav Sahni

Manav Sahni, Head – Dairy Business at Nestlé India, on Milkmaid’s growing festive influencer marketing spends and how the legacy brand stays culturally relevant with data-led regional campaigns and recipe-driven ecosystems.

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