Interviews

Aditya Mehendale

India's storytelling potential is underutilised on the global map: Aditya Mehendale

Dec 13, 2022 07:18 IST logo

4 Min read

Relevance is key to ensuring longer shelf-life of campaigns: Shrenik Gandhi

By Pranali Tawte

Dec 13, 2022 06:55 IST logo

5 Min read

Vikas Chawla Social Beat

Future ad agencies would continue to have creativity at core: Vikas Chawla

By Pranali Tawte

Dec 12, 2022 13:06 IST logo

3 Min read

Contextual & targeted messaging-based approaches are showing better results: Vineet Bajpai

Dec 12, 2022 12:42 IST logo

4 Min read

Shibu Shivanandan

Correct implementation of CDP will help in crafting the right data story for brands: Shibu Shivanandan

Dec 12, 2022 05:59 IST logo

3 Min read

Chaaya Baradhwaaj

Chaaya Baradhwaaj on the current state of Advertising

By Pranali Tawte

Dec 09, 2022 12:37 IST logo

3 Min read

Myntra's social commerce

Arun Devanathan on Myntra's social commerce journey

Dec 09, 2022 10:40 IST logo

3 Min read

Jury Speak: SAMMIE 2022 jury shares a message for participants

By Social Samosa

Dec 08, 2022 09:18 IST logo

4 Min read

Rajdeepak Das Leo Burnett

The most impactful ad copy today is contextual: Rajdeepak Das

By Karuna Sharma

Dec 07, 2022 13:15 IST logo

3 Min read

There is merit in brand & agency co-owning the idea: Mukund Olety

By Pranali Tawte

Dec 06, 2022 09:55 IST logo

6 Min read