Interviews

Co-marketing is a marketer's delight: Sameer Seth

Glamming up for 2023: Sukhleen Aneja shares MyGlamm’s marketing game plan for the year

Experiential Marketing came back with vengeance after COVID-19: Prerna Uppal

AI will change a writer’s role; it will be more about supervision than writing: Anuj Gosalia

Organisations need to make inclusion their central agenda: Ruchika Varma

Chaitanya Mathur on Zomato's history of experiential marketing

India's storytelling potential is underutilised on the global map: Aditya Mehendale

Relevance is key to ensuring longer shelf-life of campaigns: Shrenik Gandhi

Future ad agencies would continue to have creativity at core: Vikas Chawla