Interviews

Correct implementation of CDP will help in crafting the right data story for brands: Shibu Shivanandan

Chaaya Baradhwaaj on the current state of Advertising

Arun Devanathan on Myntra's social commerce journey

Jury Speak: SAMMIE 2022 jury shares a message for participants

The most impactful ad copy today is contextual: Rajdeepak Das

There is merit in brand & agency co-owning the idea: Mukund Olety

Many industries have seemed to shrink their marketing budgets for fear of inflation: Unmisha Bhatt

Integration, acquisitions & commerce: Shamsuddin Jasani on plans to double Wunderman Thompson’s revenue

For marketing efforts to positively influence decision-making, establish trust & simplify choices: Sapna Desai