Interviews

AI will change a writer’s role; it will be more about supervision than writing: Anuj Gosalia

Organisations need to make inclusion their central agenda: Ruchika Varma

Chaitanya Mathur on Zomato's history of experiential marketing

India's storytelling potential is underutilised on the global map: Aditya Mehendale

Relevance is key to ensuring longer shelf-life of campaigns: Shrenik Gandhi

Future ad agencies would continue to have creativity at core: Vikas Chawla

Contextual & targeted messaging-based approaches are showing better results: Vineet Bajpai

Correct implementation of CDP will help in crafting the right data story for brands: Shibu Shivanandan

Chaaya Baradhwaaj on the current state of Advertising