Interviews

Interview: We spend nearly 60% of our marketing budget on digital & social media - Raghav Ravichandar

Give the idea the space to engage with people and make an impact: Piyush Pandey

Gopa Menon on the changing consumer behaviour & how marketers can adapt to it

Meta isn't just where users discover brands & products, it's where brands & products discover customers: Arun Srinivas

#SS40Under40: Focus on the solution and not the problem says Kosal Malladi

Manabu Yamazaki digs deep into the humorous take with 'Big Smile with Canon' campaign

Amit Doshi on Britannia exploring the coffee-snack industry with Biscafe

Vehicle & furniture leasing, travel, & qCommerce are few segments this generation spends on: Upali Nag

From team to metrics, top of the funnel & bottom of the funnel are kept separate at SUGAR: Kaushik Mukherjee