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Inside BJP’s marketing strategy for Lok Sabha Elections 2024 Samosa Snippets

Inside BJP’s marketing strategy for Lok Sabha Elections 2024

Eyeing a third consecutive term, the BJP has amped up its marketing efforts with heavy spending across mediums for the 2024 Lok Sabha Elections. The strategy revolves around projecting PM Narendra Modi as a dynamic leader, while also incorporating emotive appeals and increased digital communication. Here is a dive into how it is unfolding.

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