Digital

Case Study: How influencer activity for Bachchhan Paandey's release campaign garnered 1Bn impressions

How Dairy Milk Silk seizes Valentine's Day with heart-warming campaigns

Coffeee.io appoints Hitesh Sachdeva as Head of Growth & Marketing

Opinion: Why should agencies & brands test the waters on new platforms? An insider view

Google India Reels Strategy: The search engine running on trends

True Elements’ Ved Agarwal shares the recipe for healthy food marketing

Instagram to pivot from videos & Reels, focus equally on Photos in 2023

Education, healthcare & personal care are top violators of ASCI code

Contagious Pioneers 2023: Ogilvy India named in the best & bravest agencies on the planet list