Advertisment

GroupM

Addressable advertising accounted for 9.8% of India's TV ad revenues in 2023: GroupM report Report

Addressable advertising accounted for 9.8% of India's TV ad revenues in 2023: GroupM report

The report indicates that addressable advertising presents unprecedented opportunities to refine audience targeting and is set to surpass 13% of total TV (linear TV and digital extensions of TV) ad revenues in India by 2025.

By Social Samosa
Feb 27, 2024 14:41 IST 3 Min read
Ad revenue estimated to grow at 10.2%: GroupM India's TYNY report Report
Ad revenue estimated to grow at 10.2%: GroupM India's TYNY report
By Social Samosa
Feb 13, 2024 15:01 IST 2 Min read
GroupM Nexus India appoints Gurpreet Singh as Head of Performance Industry Updates
GroupM Nexus India appoints Gurpreet Singh as Head of Performance
By Social Samosa
Jan 09, 2024 12:14 IST 2 Min read
Manoj Kandasamy joins Motivator as CDO Industry Updates
Manoj Kandasamy joins Motivator as CDO
By Social Samosa
Dec 21, 2023 11:40 IST 1 Min read
Wavemaker India strengthens its leadership team Industry Updates
Wavemaker India strengthens its leadership team
By Social Samosa
Nov 06, 2023 18:30 IST 2 Min read
GroupM’s Goat and Forbes India unveil the top 100 digital stars list Report
GroupM’s Goat and Forbes India unveil the top 100 digital stars list
By Social Samosa
Nov 03, 2023 16:51 IST 2 Min read
GroupM and Criteo partner to provide integrated solutions to clients in APAC Industry Updates
GroupM and Criteo partner to provide integrated solutions to clients in APAC
By Social Samosa
Oct 17, 2023 14:13 IST 2 Min read
Wavemaker India elevates Sairam Ranganathan to Chief Digital Officer Industry Updates
Wavemaker India elevates Sairam Ranganathan to Chief Digital Officer
By Social Samosa Team
Oct 06, 2023 14:33 IST 2 Min read
mSix&Partners wins integrated media duties of Hamdard Laboratories Industry Updates
mSix&Partners wins integrated media duties of Hamdard Laboratories
By Social Samosa
Sep 26, 2023 11:35 IST 1 Min read
South cinema audiences visit a theater twice the national average: Report Report
South cinema audiences visit a theater twice the national average: Report
By Social Samosa
Sep 20, 2023 14:39 IST 2 Min read
1 2 ... Next