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HDFC Bank

Ravi Santhanam on HDFC Bank’s data-driven marketing strategy Interviews

Ravi Santhanam on HDFC Bank’s data-driven marketing strategy

HDFC Bank’s CMO & Head of D2C Business, Ravi Santhanam talks about the bank’s marketing journey, how changing consumer behaviour has pushed them to be agile, and shares more learnings from this trajectory.

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