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How brands can hit the right note with audio recall during IPL? Experts Speak

How brands can hit the right note with audio recall during IPL?

Audio advertising during IPL matches has emerged as a lucrative avenue as the reach of the league continues to increase with commentary in multiple languages. While brands with big budgets might see this as a safe and promising bet to invest in, it is essential to weigh the drawbacks to ensure positive recall. Experts dissect the nitty-gritty of audio brand associations during IPL.

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