UGC

Marketing Shorts

CaratLane is experiencing significant growth in Tier II cities: Jennifer Pandya

CaratLane took long strides when it collaborated with Nancy Tyagi who walked the red carpet at Cannes adorned with its jewels. The brand has had a digital-first approach for a long time, collaborating with influencers and trying off-beat strategies to engage its audience. VP - Marketing Jennifer Pandya discusses marketing strategy, demographics, campaigns, plans for festive season, and creative liberty.

By Harshal Thakur

Jul 25, 2024 17:26 IST logo

6 Min read

Zepto's UGC campaign

Case Study: How Zepto's UGC campaign made waiting period fun on World Music Day

By Social Samosa

Jul 19, 2023 08:22 IST logo

5 Min read

Case study: How Amazon miniTV gave a popular internet trend a twist to create buzz for Badtameez Dil

By Social Samosa

Jun 26, 2023 09:17 IST logo

14 Min read

Kurkure Case Study

Case Study: How Kurkure's UGC gained 28+mn reach by celebrating cringe as cute

By Social Samosa

Apr 24, 2023 10:09 IST logo

8 Min read

Case Study: How the Too Yumm! influencer campaign gained over 307Mn+ views

By Social Samosa

Mar 14, 2023 10:51 IST logo

6 Min read

Case Study: How Fevicol used Instagram Reels Remix feature to engage users

By Social Samosa

Feb 21, 2023 06:06 IST logo

9 Min read

Hajmola #AchchaiKaChatkara

Case Study: How Hajmola created a social impact through #AchchaiKaChatkara

By Social Samosa

Dec 06, 2022 05:21 IST logo

5 Min read

Swiggy Case Study

Case Study: How Swiggy had the whole nation questioning - 'Why Is This A Swiggy Ad?’

By Social Samosa Team

Dec 02, 2022 07:30 IST logo

12 Min read

UGC campaigns that made the consumers a part of the story

Nov 02, 2022 10:56 IST logo

15 Min read

Interview: No one can afford to treat users as commodities, says LBB's Suchita Salwan

Interview: No one can afford to treat users as commodities, says LBB's Suchita Salwan

By Jagruti Verma

Sep 26, 2019 10:46 IST logo

5 Min read