• Latest Updates
    • Industry News
  • Campaign Updates
    • Campaign Spot
    • Campaign Feature
    • Campaign Face Off
    • Campaign Review
    • Topical Spot
    • Ad Spot
  • Industry Telescope
    • Expert Speak
    • Guest Post
    • Campaign Confessions
  • Interviews
  • The Pulse
  • Case Studies
  • Events
    • 30Under30
    • SuperWomen
    • Best Social Media Brands
    • Indian Agency Awards
  • Platform Updates
    • How To
    • Instagram
    • Facebook
    • Threads
    • LinkedIn
    • Twitter
    • Youtube
    • SnapChat
    • Pinterest
  • Marketer's Hub
    • Samosa Snippets
    • Brand Saga
    • Decode
    • Social Media Strategy
    • Deep Dive
ad_close_btn
  • News
  • Industry Updates
  • Topical Spot
  • Experts Speak
  • Interviews
  • Case Studies
  • Campaign Spot
  • Guest Post
  • Samosa Snippets
  • Movie Marketing

Powered by :

You have successfully subscribed the newsletter.
banner
banner

AVOD

OTT trends 2024 Experts Speak

Higher share in ad spends and path to profitability: Experts share OTT trends for 2024

Despite a sizable Indian OTT audience, the streaming industry largely hasn't touched profits yet. The industry is now changing its modus operandi aggressively to strengthen its revenue prospects. From following an AVOD model to experimenting with tech-oriented and hyperlocal content, the industry is shifting. Experts dive into more trends that will shape the OTT market in 2024.

By Sneha Medda
logoJan 29, 2024 09:45 IST logo 7 Min read
MiQ report Report
82% Indian viewers lead global TV ad engagement: MiQ report
By Social Samosa
logoJan 22, 2024 15:10 IST logo 2 Min read
Aditi Shrivastava Interviews
Marrying data with storytelling is where the magic happens for branded content: Aditi Shrivastava, Pocket Aces
By Pranali Tawte
logoSep 05, 2023 17:15 IST logo 6 Min read
ZEE5 Madison digital Industry Updates
Madison Digital wins the AVoD mandate of ZEE5
By Social Samosa
logoOct 05, 2021 04:51 IST logo 2 Min read
Freemium AVOD OTT Indian Social Media
The Freemium Model: Role of AVOD in the Indian OTT advertising ecosystem
By Jagruti Verma
logoAug 16, 2021 04:50 IST logo 6 Min read
Lionsgate Play India Interviews
#Interview: SVOD and AVOD will co-exist in India since consumers will experiment with both: Rohit Jain, Lionsgate India
By Sneha Yadav
logoSep 05, 2019 11:50 IST logo 10 Min read
Latest Stories
banner
banner
banner
banner
banner
Latest Stories
Latest Stories
    Powered by


    Subscribe to our Newsletter!




    Powered by
    Select Language
    English

    Share this article

    If you liked this article share it with your friends.
    they will thank you later

    Facebook
    Twitter
    Whatsapp

    Copied!