consumer behavior
Diwali 2023 sparked a 49% surge in online sales and 22% increase in conversion rates: Criteo Report
India expected to become the second largest Ecommerce market: LS Digital Report
Gopa Menon on the changing consumer behaviour & how marketers can adapt to it
Data: Gen-Z are more drawn toward fashion, travel and cinema-based pages
Facebook releases a guide on changing Key Audience Moments to help marketers