Consumer buying behaviour

Brand building rises as 62% surge signals shift in B2B buying behaviour: Report

Brand building has jumped from the fifth priority in 2023 to the number one priority in 2024. Average decision time has increased 54 days since 2021. The estimated value to the world economy of these delayed B2B opportunities is approximately $1.9tn

By Social Samosa

Sep 06, 2024 17:01 IST logo

3 Min read

Infographic

Infographic: Snapchat users buying behaviour data

By Social Samosa

Nov 19, 2019 08:22 IST logo

2 Min read

consumer buying process using social media

Influencing the Consumers Buying Process Using Social Media

By Lohith Ramachandra

Oct 30, 2013 07:00 IST logo

4 Min read

Do Social Media Scandals Affect Consumer Buying Behaviour?

By Sneha Sharma

Jan 07, 2013 06:56 IST logo

5 Min read