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Access to data has made marketing smarter but also more competitive: Vitasta Kaul

Vitasta Kaul, CMO, Hoopr.ai divulges insights for professionals in A&M, revealing the nuances of scaling a brand from the ground up, importance of staying ahead of industry trends, and the strategies that she employs to position Hoopr.ai in the market. She sheds light on what it takes to work at startups and how it differs from traditional MNCs and legacy brands, and discusses the evolved role of a CMO.

By Harshal Thakur