DIY

Meesho Reels Strategy: Engaging the audience with infotainment and interactive content

From featuring comical situations to on-point recommendations, Meesho’s reels strategy blends together a cocktail of relatable elements for viewers to relish. Leveraging every tool in its store, the brand creates a palette that keeps the audience hooked. Social Samosa speaks to Soumitra Choubey, Associate Director - Brand Marketing, Meesho to find out the strategy behind using Instagram Reels as a marketing vehicle.