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Ferrero India

Tic Tac's Zoher Kapuswala Interviews

Tic Tac's Zoher Kapuswala on connecting with Gen Z through music and innovation

Zoher Kapuswala of Ferrero India shares how Tic Tac positions itself in the mouth freshener category through its campaigns, creating positive emotions within its target audience through jingles and music, its approach towards reaching both urban and semi-urban markets and more.

By Shamita Islur
logoJul 31, 2024 09:11 IST logo 7 Min read
Mustufa Arsiwalla Industry Updates
Mustufa Arsiwalla joins Ferrero India as Trade Marketing Director
By Social Samosa
logoSep 26, 2023 10:40 IST logo 1 Min read
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