humour

Is Cannes Lions fueling a surge in funny ads?

With a dedicated category at Cannes Lions, brands are rethinking comedy not as a gimmick but as a creative strategy. But is it actually working?

By Sneha Medda

Jun 20, 2025 15:52 IST logo

5 Min read

Interviews

30 years of the same educational advertising following category codes have failed to yield anything: Kiran Giradkar

By Harshal Thakur

Jul 05, 2024 15:25 IST logo

7 Min read

Marketing Lessons

Marketing lessons in Better Things and the ‘un-motherly’ side of motherhood

By Harshal Thakur

May 10, 2024 18:06 IST logo

4 Min read

Samosa Snippets

How the Indian National Congress is establishing its digital presence before the General Elections

By Harshal Thakur

Apr 08, 2024 18:41 IST logo

8 Min read

Marketing Shorts

How ACKO’s marketing injects humour in a fear-driven category

By Harshal Thakur

Mar 27, 2024 17:02 IST logo

6 Min read

Industry Updates

Joy Mohanty joins Humour Me as COO

By Social Samosa

Jul 19, 2021 04:20 IST logo

3 Min read

Campaign Spot

Netflix takes humour route to promote Sex Education

By Jagruti Verma

Aug 14, 2019 11:47 IST logo

2 Min read

Content Creators

I stand for clean comedy says Aashqeen

By Social Samosa

Aug 13, 2019 01:36 IST logo

5 Min read

Campaign Spot

Old Spice - the pal who won't let you lose your 'Swag'

By Palak Uppal

Aug 08, 2019 21:22 IST logo

2 Min read

Content Creators

'Lights, Camera, Experiment', the ethos of The Screen Patti

By Social Samosa

Aug 05, 2019 12:22 IST logo

3 Min read