interactive campaigns

A symphony of senses: The art of festive experiential marketing

Apart from being discussed when a noteworthy brand does something outstanding, experiential marketing has struggled to find its way into the barrage of discourse about festive marketing. However, as brands aim to target consumers beyond metros, it emerges as an integral way of building emotional connections during a time when every brand is looking to do the unexpected–sell more.

By Harshal Thakur