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ITC

BINGO case studyCase Studies

Case Study: How Bingo! Tedhe Medhe’s Bhaukaal Lok brought the flavours of UP’s street food to Maha Kumbh

Bingo! Tedhe Medhe’s Bhaukaal Lok leveraged Mahakumbh’s massive footfall to deepen regional connections, blending street food, pop culture, and digital engagement. Here is a case study on it

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