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Jewellery brands marketing

Jewellery pricesExperts Speak

With jewellery prices soaring, festive advertising turns to timeless traditions

As gold prices rise and consumers turn to light-weight jewellery to continue their traditions, brands have followed suit by launching collections that don’t go so heavy on the pockets. 

By Pranali Tawte
logoAug 20, 2025 12:15 ISTlogo 8 Min read
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Jewellery brands to tap into digital to reach new-age audiences this festive season
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