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kantar report

CTV Adds 35 Million Viewers in India; 23% Now Digital-Only, Report

CTV adds 35 million viewers in India; 23% now digital-only: Report

While 58% of Indians continue to watch linear TV monthly, CTV has added 35 million incremental viewers, emerging as a high-value medium for advertisers.

By Social Samosa
logoJun 17, 2025 13:00 IST logo 2 Min read
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