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kantar report

The report also mentions that 85% of manufacturing brands now prioritise content quality over follower count, 72% prefer long-term influencer partnerships, and 70% cite trust and credibility as the main reasons for engaging with creators. Report

Influencer marketing in India valued at ₹3,600 crore, set to grow 25% in 2025: Report

The report also mentions that 85% of manufacturing brands now prioritise content quality over follower count, 72% prefer long-term influencer partnerships, and 70% cite trust and credibility as the main reasons for engaging with creators.

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