Karan Johar

xv Case Studies

Case Study: How Big B, KJo, and Vignesh Shivan turned India Gate Basmati Rice’s packaging overhaul into a star-studded event

India Gate Basmati Rice launched a new packaging campaign with Amitabh Bachchan, Karan Johar, and Vignesh Shivan, blending cinematic storytelling, digital engagement, and AR features to simplify consumer choices and drive buzz. Here’s how it unfolded.

By Social Samosa
Mar 28, 2025 10:00 IST 7 Min read
The Sleep Company's influencer strategy Interviews
Inside The Sleep Company’s influencer strategy ft. CMO Ripal Chopda
By Shamita Islur
Oct 20, 2023 10:40 IST 4 Min read
Britannia Biscafe Interviews
Amit Doshi on Britannia exploring the coffee-snack industry with Biscafe
By Sneha Medda
Aug 16, 2022 05:39 IST 17 Min read
Netflix and Dharmatic Production Industry Updates
Netflix announces Partnership With Dharmatic Entertainment
By Social Samosa
Sep 11, 2019 07:19 IST 2 Min read
Fountainhead MKTG Industry Updates
Fountainhead MKTG bagged the mandate of Economic Times Awards for Corporate Excellence 2018
By Social Samosa
Nov 23, 2018 08:29 IST 2 Min read
Best IIFA Moments Instagram
B-Town stars in all their glam! Best IIFA Moments on Instagram
By Social Samosa
Jul 17, 2017 09:36 IST 7 Min read
Karan Johar birthday tweets Social Ketchup
Celebrities flood social media with Birthday wishes for Karan Johar
By Aishwaria Sonavane
May 25, 2017 12:41 IST 6 Min read
Johnnie Walker Karan Johar Campaign Spot
Karan Johar urges viewers to Keep Seeking in the new campaign by Johnnie Walker
By Apeksha Harihar
May 12, 2017 09:46 IST 2 Min read
Vinod Khanna Death Twitter
Twitter mourns the death of Vinod Khanna
By Mohammad Kanchwala
Apr 27, 2017 08:33 IST 4 Min read
Twitter Amplify News
Twitter Amplify announces partnership with FilmFare and Jio
By Social Samosa
Feb 16, 2017 10:45 IST 2 Min read
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