monsoon

Case Study: How Crocs leveraged monsoon to encourage unfiltered self-expression, reaching 150M+ users

In order to further strengthen its connection with Gen Z consumers in India, Crocs’ ‘Splash Your Style’ campaign focused on the core values of self-expression, individuality, and cultural relevance. By leveraging the monsoon season and blending it with music and dance, Crocs reached 150+ users.

By Social Samosa