Myntra FWD

Sunder Balasubramanian on Myntra Fwd’s Gen Z marketing playbook

Sunder Balasubramanian, CMO of Myntra, breaks down how Myntra Fwd is capturing Gen Z’s attention through trend-first marketing, subculture-driven storytelling, immersive digital experiences and more.

By Sneha Medda

Apr 04, 2025 10:00 IST logo

8 Min read

The Quick Call

The Quick Call: Behind-the-scenes of Myntra’s campaign ft. Gukesh and Vishwanathan Anand

By Social Samosa

Jan 21, 2025 19:18 IST logo

2 Min read

Campaign Spot

Gukesh D teaches Vishy Anand Gen Z lingo in new Myntra Fwd ad

By Shamita Islur

Jan 17, 2025 18:06 IST logo

2 Min read

Case Study: How Myntra FWD engaged Gen z shoppers through an influencer-led campaign

By Social Samosa

Nov 04, 2024 10:20 IST logo

3 Min read