nostalgia

Inside The Archies promotions: Retro brand collabs and nostalgic trip down to 1960s

Zoya Akhtar’s passion project, The Archies takes a page out of the 1960s to connect with GenZ. From massive brand collaborations to on-ground events, The Archies is pulling all the stops to get India excited about Riverdale. Here’s all you need to know about it.