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xv Report

TV ad spends plunge 65% in Q4 2024; print grows 10%, digital inches up 2%: Report

In 2024, ad spends in the lifestyle and apparels sector saw TV drop 65% in Q4, while print grew 10% and digital rose 2%, driven by 1,860 new print advertisers and Nykaa leading digital with a 22% share.

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