sentiment analysis

Fake followers and ethical concerns: Could micro-influencers be game changers for brands?

With concerns of fake followers and inflated follower counts with bots rising, brands are challenged with more ways than one to consider the implications of collaborating with such influencers. Experts discuss the issues of alignment, ethical concerns, target audience, bots, and more and share advice on manoeuvring them.

By Harshal Thakur

Jul 04, 2024 17:22 IST logo

8 Min read

Strategy Reviews

Social Media Strategy Review: Starbucks India

By Gurman Bhatia

Dec 30, 2013 05:24 IST logo

7 Min read

Strategy Reviews

Social Media Strategy Review: Allen Solly

By Rakesh Kumar

Dec 19, 2013 06:30 IST logo

7 Min read

Ways in Which Twitter Measures Activities of Millions of Users on the Website

By Akansha Pandey

Nov 07, 2013 04:30 IST logo

3 Min read

Strategy Reviews

Social Media Strategy Review: Indian Mobile Brands

By Rakesh Kumar

Oct 11, 2013 07:38 IST logo

9 Min read

Konnect_Social_Logo

Social Media Tools

Social Media Tool Feature: KonnectSocial

By Social Samosa

Jul 05, 2013 04:30 IST logo

5 Min read

Social Media Strategy Review: Sunfeast Dark Fantasy

Social Media for Brands

Social Media Strategy Review: Sunfeast Dark Fantasy

By Rakesh Kumar

Jan 05, 2013 04:30 IST logo

4 Min read

Veooz: Real-time Social Media Search and Analytics Tool

Veooz: Real-time Social Media Search and Analytics Tool

By Rakesh Kumar

Nov 06, 2012 12:30 IST logo

3 Min read