user generated content

fi Report

65% of consumers in India are cancelling and resubscribing to services based on the availability of desirable content: report

More than 35% of consumers in India say they struggle to navigate between different entertainment services, apps and devices while 72% say recommended content does not match their interests.

By Social Samosa
Apr 18, 2024 15:37 IST 2 Min read
Club Mahindra CMO Interviews
70% of our budget will be dedicated towards brand-building initiatives: Pratik Mazumder of Club Mahindra
By Harshal Thakur
Apr 16, 2024 12:17 IST 6 Min read
Badtameez dil Case Studies
Case study: How Amazon miniTV gave a popular internet trend a twist to create buzz for Badtameez Dil
By Social Samosa
Jun 26, 2023 09:17 IST 14 Min read
social media activations Campaign Spot
COVID-19: Brands unlock the potential of social media activations
By Paawan Sunam
Apr 20, 2020 04:50 IST 48 Min read
UGC campaigns Campaign Spot
UGC Campaigns that produced plenty of engagement and why they work!
By Paawan Sunam
May 29, 2019 05:21 IST 8 Min read
ultimate influencer marketing Influencer Marketing
The ultimate guide to influencer marketing
By Sagarika Khanna
Mar 07, 2018 08:02 IST 7 Min read
nissan-instagram-casestudy Case Studies
Nissan races ahead of times with #JukeDNA on Instagram
By Social Samosa
Sep 21, 2015 11:56 IST 4 Min read
Social Samosa Tool Feature - Shoprgram Social Media Tools
Social Samosa Tool Feature - Shoprgram
By Social Samosa
Jul 23, 2015 05:18 IST 4 Min read
Kingfisher’s #KFBlueMile Creates User Generated Content Leveraging Travel, the Most Popular Topic on Twitter Campaign Reviews
Kingfisher’s #KFBlueMile Creates User Generated Content Leveraging Travel, the Most Popular Topic on Twitter
By Apeksha Harihar
Sep 17, 2014 13:06 IST 3 Min read
Nestle Facebook Page Campaign Reviews
Social Media Campaign Review: Nestle’s First 1000 Days Campaign Educates Pregnant Women
By Social Samosa
Oct 16, 2013 06:00 IST 3 Min read
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