wakefit social media campaign

Brand Saga: How Wakefit marketed a good night's sleep

With Wakefit’s focus on humor and cultural relevance, the brand is contributing to a shift in how we view rest, all while preparing for the next stage of its journey, with plans to go public by 2026. Here’s the story of how it all began and where it’s headed next.

By Pranali Tawte

May 07, 2025 18:21 IST logo

6 Min read

Case Study: How Wakefit.co used social media to create product awareness

By Social Samosa

Dec 12, 2019 05:45 IST logo

4 Min read

Got a message for PM Modi? Wakefit can convey it

By Social Samosa

Sep 22, 2017 10:33 IST logo

2 Min read