2014 elections

Unravelling the Modi phenomenon: A decade of political branding

In the last decade, brand Narendra Modi has gotten only bigger. His persona exudes charisma, relentless campaigning, and innovative communication. The seismic 'Modi-wave' of 2014 heralded a new era, powered by grassroots initiatives and digital engagement. Despite hurdles, his Teflon-coated image endures, providing marketers with valuable lessons in effective communication, leadership, and emotional connection.

By Harshal Thakur