The week saw a lot of new updates, giving the social media industry a lot to talk about. Take a look to understand how these changes affect your brand and business.
Facebook is altering their news feed algorithm once again by asking people what is relevant and assigning ranks to posts based on the collected data. As an attempt to gauge user interest towards the type of posts they see or wish to see in their news feed, Facebook is conducting surveys with people every day.
LinkedIn crossed the 100 million users mark in the Asia Pacific region with the Indian market, contributing a whopping 37 million users to the number.
Twitter announced that they will be launching Moments, their real time news and trend showcase, to all the users on their platform in the next few months.
Users can now easily handpick their interests from Ad Preferences which will make it easier for Facebook to know what advertisements people on their platform wish to see. This leaves the control to the users and is expected to be well received.
This groundbreaking collaboration will see the social media giant working together with hundreds of athletes and influencers broadcasting their personal experiences through their personal Facebook and Instagram handles.
The long weekend ahead has kept all the social media professionals on their toes, we are keeping a track on Independence Day campaigns from brands. If you come across some interesting campaigns from the brands you manage/follow, please share them with us at [email protected]
Have a great weekend!