It is never a quiet week in the realm of social media platforms as the tectonic plates keep shifting with new features, products, tests, and other news coming in every day. Here is our weekly roundup of social media news and activity from the industry.
Social Samosa is your gateway to keeping up with the hottest social media news and updates, proceedings and trends from digital marketing industry, brand campaigns and more.
This week, three important updates were announced by Instagram including Updates to Business Accounts on Instagram, testing financial transactions within the Instagram ecosystem and an all new Instagram Stickers update that builds on the widely popular Instagram Stories Poll feature. In other social media news, LinkedIn has updated their privacy policy on the lines of the European privacy policies.
YouTube rounds off this week’s social media news with their announcement of the third batch of their Creators For Change program, and all the worldwide content creators that shall be a part of it. Find out the Indian and other global creators associated with the program below.
#ComingSoon – Native Payments on Instagram for a frictionless buying experience
You will soon be able to shop for products and make payments on Instagram ‘inside the interface’ itself without having to leave the app for a separate payment gateway, eliminating any friction involved in the process. Read more about it here.
Instagram Business profiles get a simplified inbox and stronger call to action options
Instagram business profiles have some new updates, including, direct inbox and discovery to action. According to the data shared by Instagram, more than 200 million daily active Instagrammers visit a business profile each day. Read more about it here.
LinkedIn rolls out updated Privacy policies in line with European data privacy law
Europe’s General Data Protection Regulation go into effect in May and has inspired the professional networking platform to update LinkedIn Privacy Policies. Many users must have received a notification about updated LinkedIn privacy policy on logging in on 9th May 2018. The new policies have updates in User Agreement, Privacy Policy, Cookie Policy and Professional Community Policies and are effective from March 09, 2018. Read more about it here.
YouTube announces the third batch of Creators for Change Global Ambassadors
YouTube is expanding its Creators for Change program, a global initiative first announced in December 2016, to amplify (and multiply) the voices of YouTube creators who speak up for change. The Creators for Change program enables these creators to use YouTube’s global reach to change conversations around tough issues and make a truly positive impact on the world. Read more about it here.
#New – Instagram Stories Emoji Slider: Millennial innovation, puzzling for others!
After introducing the Poll Sticker earlier this year, Instagram has unveiled a new feature, the Instagram Stories Emoji Slider, that lets users share ‘how much’ something is. Instagram says the Emoji Slider lets you ask ‘more nuanced questions’ to your friends when you want to know how and how strongly they feel about something. So if you would like to know just how fire emoji or heart emoji your celebrity crush is, or how adorable your pet is, read how to use it here.
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