It is never a quiet week in the realm of social media platforms as the tectonic plates keep shifting with new features, products, tests, and other news coming in every day. Here is our weekly roundup of social media news and activity from the industry.
Social Samosa is your gateway to keeping up with the hottest social media news and updates, proceedings and trends from the digital marketing industry, brand campaigns and more.
This week’s social media news was dominated by reports and reactions to the launch of Instagram’s all new long-form content tab, IGTV that will feature video content created by popular bloggers and celebrities all over the world.
In other news, Facebook is contemplating starting subscription based Groups, testing the possibility with an all new pilot program that will allow the Group admins earn something for their time and effort of creating, and curating a vibrant community of common interests. Also, this week’s social media news roundup features reports about Facebook’s new 3D 180Degree video, Snapchat’s Snap-Kit for third party developers and also an informative tutorial on how to run LinkedIn Carousel Ads.
Check out all the other important social media news and updates that surfaced online this week.
Instagram long format video hub for creators to be called IGTV
Two weeks after reports of Instagram introducing long format video feature surfaced on the internet, TechCrunch has now reported that the new video hub will be called IGTV. Read more about it here.
Instagram officially launches IGTV – Everything you need to know
Instagram officially launched IGTV at an event in San Francisco featuring many of the online content creators. IGTV is a new app for watching long-form will run on a vertical video format and showcase videos of people you follow, popular and suggested videos too. Read more and check out the latest screenshots of the new introduction here.
Soon you might be asked to pay for joining Facebook groups
Facebook, as announced via its blog post today, is conducting a pilot program for Facebook subscription groups with a small number of groups in order to let the group administration earn a few monies. Read more about it here.
Hard Questions: How Is Facebook’s Fact-Checking Program Working?
False news is a money maker for spammers and a weapon of state actors and agitators around the world. This has introduced important questions for society and new responsibilities for companies like Facebook. Facebook shared its strategy of Facebook fact-checking and misinformation control as a part of Hard Questions series. Read more about it here.
All you need to know about Facebook 3D-180 video
Facebook 3D-180 video immerses your audience in scenes with a full 180-degree wide-angle view in News Feed, and gain extra dimension with 3D depth when viewed in VR. Read more about it here.
Snapchat announces Snap Kit for third-party apps and developers
Snapchat announced a new tool for developers called Snap Kit loaded with four new integrations – creative kit, login kit, bitmoji kit, and story kit. This new tool will enable developers to combine some features from Snapchat and some from other third-party apps simultaneously ensuring user privacy and security. Read more about it here.
Tutorial: How to run a LinkedIn Carousel Ad?
LinkedIn Carousel Ads are here and that ups the professional networking platform’s marketing offering by a number of points. Carousel Ads have proved to be prepared fruitful for business across platforms; on LinkedIn too brands stand to explore a lot. Read more about it here.
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