The really really trend set off from US, has trotted the globe and reached the land of cultural diversity and where marketing is based on monotony.
Following social media trends is a great way to gain engagement but following "every" trend that is not relevant to your brand portrays a vague image of what the brand stands for and it doesn't matter if you were really really really creative while building the campaign.
We just stepped in 2019 and just in the month of January we saw three trends taking over - #10YearChallenge, EggGang and now really. Each trend may or may not be relevant to a brand but nowadays every brand wants to "leverage" every trend, making all of them seem generic.
An infographic based on social media mistakes one should avoid in 2019 also pegs around "following every trend" and the brand not sticking to it's purpose.
Check out these brands really really keeping up with the really trend in India.
Godrej Properties
Save Water!
Krispy Kreme India
Please.
Google India
The One, is looking for you.
MamyPoko India
By using their products.
Microsoft India
Weird flex but OK.
Tic Tac
The only people who checked up on me. Thanks.
https://www.facebook.com/tictacindia/photos/a.666726223424042/2026680827428568/?type=3&theater
Syska Personal Care
Maybe curl it up?
Captain Zack
And the most lavish bed.
P.S. He's a good boy.
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