Today’s Tea: Global brands take a sip of the new trend

Campaign Spot

Feb 7, 2019

Today’s Tea, is the new trend surfacing in the West, which is also expected to hit India soon.

Form a cup with punctuations. Brew subtle shots you want to fire at your consumers. Fill the cup up and ‘Today’s Tea’ is ready to be served.

While brands likelike Whataburger, used the brewing process to share a friendly message, MS Excel fit in their product-tutorial.

For the unaquainted, these teacup creatives are statements inside a cup formed from punctuations.

Check out the teacup brand creatives we came across.

Also Read: What happened when Burger King liked tweets from eight years ago!

Buzzfeed Mutiplayer

Today’s tea is salty.

Today's tea:
(
( ) )
_(_____)____(_____(____(_
You're tired today /_
because you / |
stayed up /___|
last night /
watching /
_YouTube_/

— BuzzFeed Multiplayer (@MultiplayerBF) February 6, 2019

Microsoft Excel

Make it ‘MS Office’ proficiency.

Today’s tea:
) ( )
) ( ) ) )
_(___(____)___(___(__ (__
Your employer knows /_
when you lie / |
about Excel /___|
proficiency /
____________/

Watch our tutorials: https://t.co/9mjeMMmzkR

— Microsoft Excel (@msexcel) February 6, 2019

Riot Games

When Thanos is done, half of humanity will still exist. Perfectly balanced, as all things should be.

Today's tea:

) )
) ( ) ) )
_(___(____)____(___(__ (__
Not everyone / _
who works here / |
is on the /____ |
balance /
team /
____________/

— Riot Games (@riotgames) February 6, 2019

Carolina Panthers

Fans seem to agree.

Today’s tea:

) ) )
) ( ) ) )
_(___(____)____(___(__ (___
CMC / _
deserves way more / |
respect /____|
as a RB /
______________/

— Carolina Panthers (@Panthers) February 6, 2019

FloSoftball

Nobody panics when they have a plan(until it doesn’t work out).

Today’s tea:

) ( ) ) )
_(___(____)____(___(__ (___
You can’t act surprised / _
that you struck out/ |
when you knew /____|
the change /
or rise /
was coming /
____________ /

— FloSoftball (@FloSoftball) February 6, 2019

Whataburger

Friends also don’t ask for or care about money too.

Today's tea:

) ( ) ) )
_(___(____)____(___(__ (__
A real friend is / _
is there for you / |
24/7. Like /____ |
Whataburger /
/
____________/

— Whataburger® (@Whataburger) February 7, 2019

broadway.com

Faith is taking the first step even when you don’t see the whole staircase.

Today’s tea:

) ) )
) ( ) ) )
_(___(____)____(___(__ (___
It's time to trust / _
my instincts / |
close my eyes /____|
and leap /
________________/

— broadway.com (@broadwaycom) February 7, 2019

FACEIT

Face it.

Today's tea:

)
) )
) ( ) )
_(___(____)____(_____(
stop dropping /___
the bomb / |
in /____|
spawn /
__________/

— FACEIT (@FACEIT) February 5, 2019

Target

Not guilty.

Today’s tea:

) ) )
) ( ) ) )
_(___(____)____(___(__ (___
You can’t act surprised / _
that you got more / |
than 1 item, when /____|
you do it all /
the time /
____________/

— Target (@Target) February 5, 2019

As previously seen with topical trends like really really(global & India), #EggGang and #10YearChallenge brands are seen riding the teacup wave too.