From Anthems to World Cup tickets: A look at ICC World Cup 2019 Campaigns
ICC Cricket World Cup has commenced in England & Wales and brands are making the most of it’s 1 billion fans with blazing trails. Take a look this comprehensive list of ICC World Cup 2019 Campaigns
A research project by International Cricket Council (ICC) circulated in June 2018 revealed that Cricket has over one billion fans globally in the age category of 16-69, with the average age being 34 and 61% being male and 39% female.
Such impressive demographics pull brands to this global event every year to extract maximum advantage out of it.
Different brands use different strategies to market their products but the most prominent ones remain the most traditional ones.
Further, tethering in actors is still a prominent strategy, Daniel Wellington roped in Ayushmann Khurrana for their new Cricket Campaign, #OurMomentIsNow with cricketers Dinesh Karthik, Kuldeep Yadava and Yuzvendra Chahal.
Commenting on the partnership, , Siddhant Narayan, Marketing Manager, Indian Subcontinent, Daniel Wellington states, “We understand that Cricket is synonymous to India, it´s more than just a game, it´s an emotion. We believe that the Cricket World Cup is a massive moment in time where the nation comes together to support the Men in Blue.”
Coca Cola World Cup campaign 2019 brought in Ranbir Kapoor and Paresh Rawal to execute win a trip to ICC World Cup match formula.
Speaking of which, ‘win a trip to World Cup’ is still the foremost strategy with Uber, Britannia & Coca Cola using it. Not to forget anthems being all the rage this year.
Take a look at few of the ICC Cricket World Cup 2019 Campaigns .
Also Read:ICC Cricket World Cup campaigns that are still scoring!
Uber – #WorldCupFanAnthem
Daniel Wellington – Our Moment is Now
Gulf Oil – #CheerwithPride
OPPO India – India Give Your Heartbeat
Syska Group – Ek Hi Dhun
Dabur – #SabkoChabaJaayenge
Mahindra Lifespaces – #JoyfulHomecomings
Ariel – #2011Dobara
Greenply – #MyMatchSpot
Zomato India – #ZomatoCricketCup
CricketNext – #EkCupAur
Bira 91 – #CWC19
My11Circle – #DadaKaVaada
Coca Cola – Fly to London
Britannia – Britannia Khao World Cup Jao
Star Sports – Cricket Ka Crown Hum Le Jayenge
Puma – #SockThem
Thomas Cook – #CricketDateWithDad
Let us know if we have missed out on any ICC Cricket World Cup Campaigns 2019! And if your brand prides itself in having created a great sports marketing campaign, nominate for SAMMIE Best Social Media Brands today!