From Anthems to World Cup tickets: A look at ICC World Cup 2019 Campaigns

Paawan Sunam
Updated On
New Update
ICC Cricket World Cup

ICC Cricket World Cup has commenced in England & Wales and brands are making the most of it's 1 billion fans with blazing trails. Take a look this comprehensive list of ICC World Cup 2019 Campaigns

A research project by International Cricket Council (ICC) circulated in June 2018 revealed that Cricket has over one billion fans globally in the age category of 16-69, with the average age being 34 and 61% being male and 39% female.

Such impressive demographics pull brands to this global event every year to extract maximum advantage out of it.

Different brands use different strategies to market their products but the most prominent ones remain the most traditional ones.

Further, tethering in actors is still a prominent strategy, Daniel Wellington roped in Ayushmann Khurrana for their new Cricket Campaign, #OurMomentIsNow with cricketers Dinesh Karthik, Kuldeep Yadava and Yuzvendra Chahal.

Commenting on the partnership, , Siddhant Narayan, Marketing Manager, Indian Subcontinent, Daniel Wellington states, "We understand that Cricket is synonymous to India, it´s more than just a game, it´s an emotion. We believe that the Cricket World Cup is a massive moment in time where the nation comes together to support the Men in Blue."

Coca Cola World Cup campaign 2019 brought in Ranbir Kapoor and Paresh Rawal to execute win a trip to ICC World Cup match formula.

Speaking of which, 'win a trip to World Cup' is still the foremost strategy with Uber, Britannia & Coca Cola using it. Not to forget anthems being all the rage this year.

Take a look at few of the ICC Cricket World Cup 2019 Campaigns .

Also Read:ICC Cricket World Cup campaigns that are still scoring!

Uber - #WorldCupFanAnthem

Daniel Wellington - Our Moment is Now

Gulf Oil - #CheerwithPride

OPPO India - India Give Your Heartbeat

Syska Group - Ek Hi Dhun

Dabur - #SabkoChabaJaayenge

Mahindra Lifespaces - #JoyfulHomecomings

Ariel - #2011Dobara

Greenply - #MyMatchSpot

Zomato India - #ZomatoCricketCup

CricketNext - #EkCupAur

Bira 91 - #CWC19

Nissan India

Emirates Airline

UC Browser

My11Circle - #DadaKaVaada

Coca Cola - Fly to London

Britannia - Britannia Khao World Cup Jao

Star Sports - Cricket Ka Crown Hum Le Jayenge

Puma - #SockThem

American Tourister

Thomas Cook – #CricketDateWithDad

Let us know if we have missed out on any ICC Cricket World Cup Campaigns 2019! And if your brand prides itself in having created a great sports marketing campaign, nominate for SAMMIE Best Social Media Brands today!

Social media marketing strategy campaign Digital Advertising marketing Puma Media Digital Marketing Facebook features trends match cricket ms dhoni content marketing Content Digital content Social digital media Social Media Platforms Brands technology TV Pepsi Campaigns India Zomato films television australia new zealand SEO Coca Cola brand strategy Daniel Wellington company britannia Design agency Clients bira 91 uber Smartphones World Cup campaigns business Communication start ups websites internet strategy customers Facebook Page Statistics industry audience page economy consultancy visuals solutions Apps consumption experiences Star Sports device firm OPPO India states direction country Audio strategies Customer reports viewers world cup boutique adverts Language Stadium pakistan endorsers medium activations survey digital consulting digital medium equity digital films telecast union territories Brand Content Survey customer experiences digital device social media impressions Adelaide Audio Visuals best world cup campaigns boutique agency brand sponsorers cricket world cup england England & Wales espn ESPN Star Sports Hero Honda ICC ICC Cricket World Cup 2019 ICC Cricket World Cup ads ICC Cricket World Cup campaigns ICC CWC 2015 India v/s Pakistan marketing communication Merchandise Solutions promoters sponsorers wales world cup campaigns best list world cup campaigns list