Social Media Campaigns Round-Up: Sonata Durga Pujo campaign, Spotify’s Diwali and more

social media campaigns
Brand Saga

Here’s to another week of some impressive work from brands and agencies all over the world. Check out some of the social media campaigns that were rolled out this week.

With the onset of the festive season, this week witnessed brands and agencies churning out various festive spots for Dussehra, Durga puja and Navratri. A few trending formats like #ThisPerson too caught the attention of many creative heads.

Meanwhile Sonata Durga Pujo campaign and DSP Mutual Fund roping in ‘Dancing Uncle’ for DAAF were also reviewed and featured with in-depth details. Spotify brought back Anil Kapoor and Ishan Khattar for its Diwali campaign and Big B’s birthday was celebrated with an ode to his ad campaigns.

Here’s more from the week that went by.

Durga Puja Campaigns come bearing important messages

Durga Puja campaigns 2019 witnessed archives of noteworthy narratives that give a look inside the various lives that come together for this celebration. These sentimental stories are weaved in various emotions: the joy of shopping, the plight of the underprivileged, the homesick inkling. Read more.

#TopicalSpot: #ThisPerson brand posts point to a promotional peak

#ThisPerson brand posts direct you to the trending creativity, this time with a platform’s interface -integrated into promotions. Read more.

Sonata Durga Pujo campaign: Does #PujoWithSonata’s regional approach work?

The Sonata Durga Pujo campaign aimed at cutting through the clutter by rolling out regional an ad film supported by a peppy soundtrack. Experts decipher if the campaign managed to achieve what the brand aimed at. Read more.

Feature: How ‘Dancing Uncle’ regained his mojo with DSP Mutual Fund

While aiming to help investors benefit from rising markets, DSP Mutual Fund roped in viral sensation ‘Dancing Uncle’ for an educational campaign. The brand and agency team take us behind the scenes of the DSP Mutual Fund Dancing Uncle campaign. Read more.

Brands fight different kinds of evil this Dussehra

Dussehra brand posts 2019 witnessed more of static creatives and animated short-video posts, rather than the long format video campaigns observed during Durga Puja. Read more.

Navratri brand posts dance to the rhythm of Garba

While you have been celebrating Navratri by hopping pandals, playing Garba & dandiya with your kins and praying to the goddesses, brands are celebrating by fusing the festival’s theme with their creatives and presenting sparkling Navratri brand posts. Read more.

Anil Kapoor & Ishan Khattar join Spotify’s Diwali celebrations in new campaign

Spotify Diwali campaign brings back Anil Kapoor and Ishaan Khattar’s sparkling chemistry and music you’ll love this festive season. Read more.

Edelweiss Tokio Life bows to the unlimited power of Goddess Durga

Edelweiss Tokio Life Insurance Pujo Campaign unveiled a digital film, in Hindi and Bengali, paying a tribute to the unlimited power of Goddess Durga. Read more.

From Polio PSA to Cadbury Dairy Milk: A walk through the campaigns of Shahenshah

From ‘Kuch Meetha Ho Jaye’ to ‘Do Boond Zindagi Ke’, Social Samosa presents the best of Amitabh Bachchan ads and iconic campaigns. Read more.

How Cello popularized its ‘Cricket Fever Pack’ riding on the World Cup fervor

Cello World Cup campaign, #WriteToCheer urged users to buy its Cricket Fever pack during World Cup with Jasprit Bumrah as its face. Read more

World Mental Health Day brand posts escalate the mental health debate

World Mental Health Day brand posts are aligned to move mental health from the sidelines and set it at the center of our lives. Read more

Brand Saga: The Parle G advertising journey; 8 decades of nurturing Geniuses in Indian households

From ‘Swaad Bhare Shakti Bhare’ to ‘G maane Genius’ to #YouAreMyParleG, Parle G advertising journey has been of innovation backed with strong consumer insights. Read more

Amitabh Bachchan turns 77, gets branded wishes

On this 77th birthday, Amitabh Bachchan was wished online by brands as well as multiple police forces this year. Read more


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