Social Throwback 2022: Top 50 Indian ad campaigns

Karuna Sharma
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Top Indian ads of 2022

Indian advertisers took a big swing towards embracing technology in creativity this year. Social Samosa speaks to NCDs and CCOs to curate a list of the top Indian ad campaigns that stood out.

The Indian advertising industry is a hotbed of ideas. It is rich in culture, full of humour and is known for its creativity. This year, we saw many creative campaigns that made use of technology to make a difference. On the other hand, a few brands also took a much-needed step forward towards inclusivity. 

After the year 2020 turned the marketing world upside down, brands and businesses of all sizes had to reimagine their communication strategies and evolve with the rapidly changing times. So, when we look back at 2022, we see a theme of togetherness, resuming life after the pandemic, love and unity emerging on the canvas of advertising. Some of these excellent campaigns will stay relevant for decades to come, while others make a topical point. 

We spoke to Raj Kamble, CCO, Famous Innovations, Dhruv Warrior, National Creative Director FoxyMoron, Aalap Desai, Chief Creative Officer, Creative Experience, West, Dentsu Creative India, Rahul Mathew, CCO, DDB Mudra Group and Vikash Chemjong, CCO, Cheil India to find out their favourite campaigns from 2022. The rest of the campaigns are put together by Social Samosa after a thorough discussion with the entire team. 

Here are the top 50 Indian ad campaigns of 2022 in no particular order: 

Ariel #CelebrateEqual

Coca-Cola Follow the Bottle - Diwali ad

5 star everywhere 

Chatpat SOS Children’s Villages of India 

Cabdury #ShopforShopless

Sabhyata #RedefiningCelebration (Diwali ad)

Bournvita forced packs - #FaithNotForce

Why is this a Swiggy ad 

Dove #StopTheBeautyTest 2.0 

Stayfree #ItsJustAPeriod

Dunzo - Make Room for More Pride

P&G Shiksha - Story of Sushila 

Indeed - Hire Better

Warah - The Nameless Woman 

Ariel #SeeEqual 

Kaya #BeautyInSafety

Surf Excel Jo Rang Bachpan Lautaye 

Oyo #AssiReachGaye

Tasva Sada Mast Raho 

Durex’s LoveLoudProud

Smart Bazaar - The Second Question

Tinder -You up?


Jindal Shadeed - The Steel of Oman

Clinic Plus - #MeriBetiStrong

Whisper’s The Missing Chapter

Spotify - Shopping Mode On

Colgate #SmileOutLoud

Cossouq #SamjhaKar

Tanishq Marriage Conversations 

The Man Company - Celebrating the making of Gentlemen

KreditBee #KhushiyonKaLoan

Tinder Never Have I Ever - A film about Consent

Disney+ Hotstar - Ranbir’s Rant

Truecaller - Buri Neeyat Wale Tera Call Laal

Gillette - Engineering Change

Cadbury Perk India - Paraglider

Tanishq - The Interview 

JSW Paints - Think beautiful

Zomato with Allu Arjun 

Disney+Star - Make Space for All 

Lenskart - #SeeTheLove

Google - #BolneSeSabHoga

Goodfellows India - ‘Companionship means different things to different people’

Sirona - Let’s Stop the Period Shame

Prega News - #SheIsImperfectlyPerfect

India Gate - #EmotionCalledBiryani

Jaquar - Professional Lightings for Your Office

Cadbury Dairy Milk – Let’s #HeartTheHappiness

BYJU'S - A Letter to Lionel Messi

HUL - Bin Boy

Social Throwback is Social Samosa’s marquee editorial property that recaps the important happenings of the industry from the year that went by. You can catch up with 2022 here.

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