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Why experiences became AlcoBev’s most valuable media in 2025
Dec 26, 2025
13:08
IST
6 Min read
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Social Throwback 2025: LinkedIn creator monetisation, AI features and new metrics
Dec 26, 2025
13:02
IST 5Min read
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Case Study: How WPP OpenDoor helped Amazon Prime Video place a streaming launch inside daily routines
Dec 26, 2025
11:09
IST
7 Min read
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Latest Stories
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Social Throwback 2025: Top 50 Indian ad campaigns
Dec 26, 2025
19:20
IST 3 Min read
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FICCI reappoints PKSV Sagar as Chairperson of sports committee
Dec 26, 2025
17:29
IST 1Min read
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Action and thrillers accounted for over 54% of OTT viewership in 2025: Report
Dec 26, 2025
17:05
IST
3 Min read
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News
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OpenAI warns AI browser agents remain vulnerable to prompt injection
Dec 23, 2025
11:43
IST 3 Min read
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Snapchat adds new AI video generation lens
Dec 23, 2025
11:05
IST 1Min read
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X introduces mobile Creator Studio with analytics and monetisation tools
Dec 22, 2025
11:46
IST
1 Min read
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Industry Updates
FICCI reappoints PKSV Sagar as Chairperson of sports committee
Dec 26, 2025
17:29
IST 1 Min read
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Online grocery platform bigbasket reports 200% jump in Christmas 2025 festive sales
Dec 26, 2025
17:09
IST 1Min read
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Topical Spot
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Christmas ads of 2025 that remind us what holidays mean
Dec 24, 2025
14:59
IST 2 Min read
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Revisiting AIDS Awareness ads that broke stigma and started conversations
Dec 01, 2025
17:30
IST 2Min read
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Experts Speak
Why experiences became AlcoBev’s most valuable media in 2025
Dec 26, 2025
13:08
IST 6 Min read
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Purpose-led storytelling & smarter digital strategies shaped beauty marketing in 2025
Dec 24, 2025
09:00
IST 7Min read
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Interviews
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HoABL’s Saurabh Jain on how 2025 pushed real estate marketing into digital-first discovery
Dec 22, 2025
09:00
IST 12 Min read
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Higher CPCs and media costs certainly pressured performance outcomes in 2025: Prasun Kumar
Dec 16, 2025
09:00
IST 8Min read
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The creator economy is still far from saturation: Chatterbox’s Raj Mishra
Dec 10, 2025
11:28
IST
8 Min read
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Case Studies
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Case Study: How WPP OpenDoor helped Amazon Prime Video place a streaming launch inside daily routines
Dec 26, 2025
11:09
IST 7 Min read
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Case Study: How IGP turned World Cake Day into a limited-edition global dessert drop
Dec 23, 2025
12:22
IST 5Min read
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Case Study: Why Tata AIA chose the Mumbai Metro to talk about health
Dec 19, 2025
11:29
IST
4 Min read
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Case Study: Zepto’s Mithai Wars turned Diwali mithai choices into an election-style contest
Dec 16, 2025
11:21
IST
5 Min read
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Case Study: How Pulse turned National Candy Day into a tech-led, blow-controlled gaming experience
Dec 12, 2025
12:35
IST
4 Min read
Campaign Spot
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ABSLMF’s ‘Plan For Life’ connects investing with life’s planned and unplanned moments
Dec 23, 2025
15:51
IST 2 Min read
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Spotify and Asian Paints bring I-Pop Icons Live to fans in a multi-sensory experience
Dec 17, 2025
12:13
IST 2Min read
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Guest Post
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Digital marketing industry wrap-up 2025: A defining year of acceleration & reinvention
Dec 24, 2025
14:17
IST 4 Min read
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Not every Christmas ad needs snow, songs, or a sale
Dec 23, 2025
09:00
IST 3Min read
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/socialsamosa/media/media_files/2025/12/15/sd-2025-12-15-14-00-13.jpg)
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How creator culture inspired the rise of short-form content in OTT
Dec 10, 2025
14:34
IST
5 Min read
Samosa Snippets
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How Coca-Cola’s AI Christmas ads broke a long creative tradition
Dec 23, 2025
13:45
IST 6 Min read
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How AI rewired social media in 2025
Dec 19, 2025
17:45
IST 5Min read
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Movie Marketing
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The Stranger Things marketing machine returns for one last upside down takeover
Nov 27, 2025
11:45
IST 5 Min read
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Inside Wicked: For Good’s fan-driven, collaboration-heavy marketing for the sequel
Nov 21, 2025
13:19
IST 4Min read
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