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Piyush Pandey, the man who gave Indian advertising its heart, passes away
Oct 24, 2025
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3 Min read
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Wedding jewellery purchases remain deeply sentiment-driven despite historic gold prices: Ramesh Kalyanaraman
Oct 24, 2025
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IST 6Min read
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The architect of curiosity: Harsh Kapadia’s blueprint for Grey India
Oct 24, 2025
10:00
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Latest Stories
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A look at Smriti Mandhana's brand endorsements over the years
Oct 24, 2025
13:27
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Piyush Pandey, the man who gave Indian advertising its heart, passes away
Oct 24, 2025
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The architect of curiosity: Harsh Kapadia’s blueprint for Grey India
Oct 24, 2025
10:00
IST
8 Min read
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Case Study: How Swiggy’s mobile pandal spread Durga Puja cheer to street dogs
Oct 23, 2025
13:28
IST
4 Min read
News
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Google tests cross location posts on business profile
Oct 17, 2025
11:24
IST 1 Min read
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Meta enables brand safety verification for ads on Threads
Oct 17, 2025
11:14
IST 2Min read
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Meta partners with Arm to optimise AI infrastructure and softwares
Oct 16, 2025
11:58
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2 Min read
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Industry Updates
Piyush Pandey, the man who gave Indian advertising its heart, passes away
Oct 24, 2025
11:46
IST 3 Min read
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FSSAI bans use of 'ORS' brand name on non-compliant health drinks
Oct 17, 2025
16:57
IST 2Min read
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Topical Spot
A look at Smriti Mandhana's brand endorsements over the years
Oct 24, 2025
13:27
IST 2 Min read
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How global brands went local for Diwali 2025
Oct 22, 2025
10:16
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Experts Speak
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Have women in festive ads stepped out of the kitchen?
Oct 23, 2025
10:00
IST 7 Min read
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Did innovation do the heavy lifting this Diwali?
Oct 22, 2025
10:00
IST 9Min read
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Interviews
Wedding jewellery purchases remain deeply sentiment-driven despite historic gold prices: Ramesh Kalyanaraman
Oct 24, 2025
10:00
IST 6 Min read
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The architect of curiosity: Harsh Kapadia’s blueprint for Grey India
Oct 24, 2025
10:00
IST 8Min read
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BIBA allocates its highest visibility and 40-45% of spends to festive months
Oct 17, 2025
12:42
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7 Min read
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You can’t grow categories without emotion: Mars Petcare’s Ayesha Huda
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Case Studies
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Case Study: How Swiggy’s mobile pandal spread Durga Puja cheer to street dogs
Oct 23, 2025
13:28
IST 4 Min read
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Case Study: How Instamart's 'InstaUllulympics' celebrated Durga Puja with twist on tradition
Oct 21, 2025
10:00
IST 5Min read
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Case Study: How Parle-G celebrated Durga Puja by honouring Bengal’s artistic soul
Oct 17, 2025
09:01
IST
4 Min read
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Case Study: How Mangaldeep used a sensory tunnel to make a traditional ritual relevant for a new generation
Oct 16, 2025
09:00
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5 Min read
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Case Study: How Campa used immersive tech to cut through Kolkata's festive ad clutter
Oct 15, 2025
09:00
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Campaign Spot
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Tanmay Bhat & Rohan Joshi reunite for Noice’s chaotic Diwali ad
Oct 15, 2025
13:47
IST 3 Min read
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Seagram’s 100 Pipers Travel Gear amplifies its ‘Be Remembered for Good’ philosophy by spotlighting real changemakers
Oct 14, 2025
12:55
IST 2Min read
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Guest Post
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Engaging Gen Z and millennials in a saturated market
Oct 22, 2025
10:00
IST 3 Min read
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India’s festive season: The ultimate brand stress test
Oct 17, 2025
09:00
IST 4Min read
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Samosa Snippets
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How brands turn the homecoming emotion into Diwali marketing gold
Oct 16, 2025
18:33
IST 4 Min read
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How Kerala Tourism markets peace through every travel experience
Oct 14, 2025
18:49
IST 4Min read
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Movie Marketing
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When brand collabs became the selling point for Aryan Khan’s 'The Ba***ds of Bollywood'
Sep 25, 2025
18:58
IST 4 Min read
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Demon Slayer Infinity Castle rides on the power of fandom as its marketing engine
Sep 23, 2025
13:15
IST 7Min read
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