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Harvest festival advertising: Regional focus drove 60-75% of media spends
Jan 16, 2026
09:01
IST
9 Min read
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Plum’s Akansha Baliga on why sunscreen marketing is no longer seasonal
Jan 16, 2026
13:52
IST 5Min read
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Latest Stories
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YouTube adds image-to-video feature, updates Promote tool
Jan 16, 2026
19:07
IST 1 Min read
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Instagram updates Edits app with internal linking, new effects & storyboard tools
Jan 16, 2026
18:56
IST 1Min read
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News
YouTube adds image-to-video feature, updates Promote tool
Jan 16, 2026
19:07
IST 1 Min read
Instagram updates Edits app with internal linking, new effects & storyboard tools
Jan 16, 2026
18:56
IST 1Min read
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Industry Updates
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Samsung India calls for media pitch worth ₹300 crore
Jan 16, 2026
18:40
IST 1 Min read
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Virakti Rustogi joins Crayons as Vice President of Media
Jan 16, 2026
18:28
IST 1Min read
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Topical Spot
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Brands bring Pongal 2026 to life with festive social creatives
Jan 16, 2026
17:01
IST 2 Min read
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Brands sow a shared emotion in their ads for India's harvest festivals
Jan 15, 2026
17:03
IST 2Min read
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Experts Speak
Harvest festival advertising: Regional focus drove 60-75% of media spends
Jan 16, 2026
09:01
IST 9 Min read
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Marathons match big-league sports with ₹800 crore sponsorship inflow
Jan 15, 2026
11:51
IST 8Min read
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Interviews
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Manish Tolani of Hilton on the rise of experience-led storytelling in hospitality
Jan 05, 2026
09:00
IST 13 Min read
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Being known is easy, being understood takes sustained effort: Sapna Desai
Dec 30, 2025
09:00
IST 8Min read
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Case Studies
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Case Study: How Godrej Properties used drones & laser show for Pune's real estate debut
Jan 16, 2026
15:54
IST 5 Min read
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Case Study: How hyperlocal storytelling shaped Ather Rizta’s festive family scooter positioning
Dec 30, 2025
11:51
IST 3Min read
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Case Study: How WPP OpenDoor helped Amazon Prime Video place a streaming launch inside daily routines
Dec 26, 2025
11:09
IST
7 Min read
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Case Study: How IGP turned World Cake Day into a limited-edition global dessert drop
Dec 23, 2025
12:22
IST
5 Min read
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Case Study: Why Tata AIA chose the Mumbai Metro to talk about health
Dec 19, 2025
11:29
IST
4 Min read
Campaign Spot
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India’s women cricketers front the ICC Men’s T20 World Cup campaign
Jan 13, 2026
18:46
IST 3 Min read
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Dove’s new campaign reframes rebirth through stories of repair and resilience
Jan 09, 2026
16:32
IST 2Min read
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Guest Post
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The rise of creative technologist in modern marketing
Jan 13, 2026
12:15
IST 4 Min read
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OOH as context, not just contact: The planning shift brands must make in rural markets
Jan 12, 2026
11:33
IST 3Min read
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Samosa Snippets
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The cost of convenience in Qcom: Examining gig worker unrest
Jan 14, 2026
18:46
IST 6 Min read
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A decade of AI: From support tool to replacement
Jan 08, 2026
17:51
IST 6Min read
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Movie Marketing
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The Stranger Things marketing machine returns for one last upside down takeover
Nov 27, 2025
11:45
IST 5 Min read
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Inside Wicked: For Good’s fan-driven, collaboration-heavy marketing for the sequel
Nov 21, 2025
13:19
IST 4Min read
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