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The most important ingredient in this business is people: Aditya Kanthy on leading Agencies through change
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Latest Stories
The most important ingredient in this business is people: Aditya Kanthy on leading Agencies through change
Jan 30, 2026
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News
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OpenAI launches AI-powered workspace for scientific research
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Google rolls out AI-based image editing in Photos for users in India
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DAC Developers announce A.R. Rahman as brand ambassador
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Zee introduces character-led advertising format across TV and digital
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Brand celebrate India through everyday moments for Republic Day 2026
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Experts Speak
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Jan 29, 2026
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Interviews
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Jan 05, 2026
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Case Study: How hyperlocal storytelling shaped Ather Rizta’s festive family scooter positioning
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Case Study: How WPP OpenDoor helped Amazon Prime Video place a streaming launch inside daily routines
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ZEE's National Girl Child Day campaign addresses the pressure of perfection on girls
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Guest Post
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Samosa Snippets
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Is your digital data really private today in 2026
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Tracing the legacy of Publicis India and its transition into BBH India
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Movie Marketing
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The Stranger Things marketing machine returns for one last upside down takeover
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Inside Wicked: For Good’s fan-driven, collaboration-heavy marketing for the sequel
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