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Fall of legacy brands: Where do clients stand?
Dec 05, 2025
07:00
IST
8 Min read
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It’s like losing family: Ad veterans on the end of DDB, FCB and MullenLowe
Dec 03, 2025
07:00
IST 10Min read
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Latest Stories
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Netflix acquires Warner Bros. in deal valued at $82.7 billion
Dec 05, 2025
19:19
IST 3 Min read
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Signature Global appoints Imran Shaikh as GM - Marketing & Communication
Dec 05, 2025
18:15
IST 1Min read
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News
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Meta rolls out new support hub and AI security tools
Dec 05, 2025
12:08
IST 2 Min read
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Instagram adds new metrics and tools for marketing API
Dec 05, 2025
11:37
IST 1Min read
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Industry Updates
Netflix acquires Warner Bros. in deal valued at $82.7 billion
Dec 05, 2025
19:19
IST 3 Min read
Signature Global appoints Imran Shaikh as GM - Marketing & Communication
Dec 05, 2025
18:15
IST 1Min read
Topical Spot
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Revisiting AIDS Awareness ads that broke stigma and started conversations
Dec 01, 2025
17:30
IST 2 Min read
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Children's Day brand campaigns that rethink modern childhood
Nov 14, 2025
15:03
IST 2Min read
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Experts Speak
Fall of legacy brands: Where do clients stand?
Dec 05, 2025
07:00
IST 8 Min read
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As holding companies streamline, do independent agencies gain an edge?
Dec 04, 2025
07:00
IST 6Min read
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Interviews
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Advertising still treats ageing as either illness, retirement, or dependence: Sanjay Mehta
Dec 02, 2025
09:00
IST 7 Min read
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Exicom’s Khushboo Chawla on how B2B marketing in the EV space is shifting from awareness to credibility
Nov 06, 2025
09:00
IST 5Min read
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The architect of curiosity: Harsh Kapadia’s blueprint for Grey India
Oct 24, 2025
10:00
IST
8 Min read
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BIBA allocates its highest visibility and 40-45% of spends to festive months
Oct 17, 2025
12:42
IST
7 Min read
Case Studies
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Case Study: How Mangaldeep’s digital Deepotsav enabled remote participation in Ayodhya’s Diwali
Nov 21, 2025
12:18
IST 5 Min read
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Case Study: How Pulse used a Chhath Puja-themed game to build regional digital engagement
Nov 19, 2025
13:01
IST 5Min read
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Case Study: How Chef Sanjeev Kapoor’s digital identity got a modern makeover
Nov 11, 2025
10:00
IST
3 Min read
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Case Study: How Britannia Milk Bikis translated regional rituals into a multi-platform campaign
Nov 06, 2025
10:00
IST
3 Min read
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Case Study: How ZEE5 transformed chaos & quirks of Indian family into cultural narrative
Oct 31, 2025
09:00
IST
4 Min read
Campaign Spot
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Zomato’s new ad highlights small gestures that make delivery partners with disabilities feel seen
Dec 04, 2025
09:00
IST 2 Min read
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Apple’s new ad film makes the case for accessibility through ordinary routines
Dec 03, 2025
18:42
IST 2Min read
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Guest Post
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The child within the creative: Why growing up can be a creative block
Nov 28, 2025
10:00
IST 4 Min read
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Tracks of time: How trams became India’s OG billboards
Nov 26, 2025
12:30
IST 3Min read
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Samosa Snippets
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Inside AdLift-Liqvd Asia’s high-stakes bet on a unified digital agency model
Dec 05, 2025
09:00
IST 6 Min read
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What the end of DDB means for the legacy it built with Mudra
Dec 04, 2025
07:00
IST 5Min read
Movie Marketing
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The Stranger Things marketing machine returns for one last upside down takeover
Nov 27, 2025
11:45
IST 5 Min read
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Inside Wicked: For Good’s fan-driven, collaboration-heavy marketing for the sequel
Nov 21, 2025
13:19
IST 4Min read
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