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Is Indian advertising underappreciating its Hindi storytellers?
Sep 12, 2025
10:08
IST
8 Min read
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Bikaji banks on international presence and high-visibility partnerships for festive push
Sep 12, 2025
12:43
IST 4Min read
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Case Study: How Green Soul spotlighted ergonomic seating through stand-up comedy
Sep 12, 2025
13:23
IST
3 Min read
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News
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Meta challenges CCI penalty on WhatsApp Privacy Policy before NCLAT
Sep 12, 2025
17:38
IST 2 Min read
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Reddit rolls out reminder ads for healthcare brands
Sep 12, 2025
11:48
IST 1Min read
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Meta announces broader rollout of reels trending ads with new ad features
Sep 12, 2025
11:24
IST
2 Min read
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Industry Updates
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Patanjali challenges Delhi HC order restricting Chyawanprash advertisements
Sep 12, 2025
18:36
IST 1 Min read
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OpenAI & Microsoft sign MoU to define next stage of AI partnership
Sep 12, 2025
17:58
IST 1Min read
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Topical Spot
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When brand campaigns made us uncomfortable for the right reasons
Sep 11, 2025
18:50
IST 2 Min read
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Why Formula 1 is the new playground for luxury brands
Sep 08, 2025
18:33
IST 2Min read
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Experts Speak
Is Indian advertising underappreciating its Hindi storytellers?
Sep 12, 2025
10:08
IST 8 Min read
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Inside the strategies behind marketing international destinations to Indian travellers
Sep 11, 2025
13:41
IST 8Min read
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Interviews
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Marketing isn’t about clever ideas, it’s about understanding real people: Narayana Health’s Dr Ashish Bajaj
Sep 04, 2025
09:00
IST 7 Min read
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People-centric & culturally rooted: Vikas Nair on the future of real estate marketing
Aug 28, 2025
09:08
IST 7Min read
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Udit Malhotra on how MG Motor is tapping festive peaks to accelerate EV adoption
Aug 21, 2025
09:00
IST
7 Min read
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Dave & Buster's eyes to open 15 stores across the country in 5-7 years
Aug 14, 2025
16:06
IST
7 Min read
Case Studies
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Case Study: How Green Soul spotlighted ergonomic seating through stand-up comedy
Sep 12, 2025
13:23
IST 3 Min read
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Case Study: How Swiggy used live cricket moments to engage viewers across CTV & Mobile
Sep 10, 2025
10:00
IST 4Min read
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Case Study: How Agoda turned trip planning into an AI-powered experience with Ayushmann Khurrana
Aug 21, 2025
12:36
IST
4 Min read
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Case Study: How Sunfeast combined festival participation with a functional activation in Puri
Aug 18, 2025
14:42
IST
6 Min read
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Case Study: How Maaza used AI & animation to turn small wins into emotional rituals
Aug 06, 2025
19:46
IST
4 Min read
Campaign Spot
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MG Hector marks six years by celebrating owners through everyday touchpoints
Sep 12, 2025
18:51
IST 2 Min read
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Gap’s Viral Katseye campaign navigates a modern culture war with a classic formula
Aug 29, 2025
17:52
IST 3Min read
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Guest Post
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The personalisation paradox: When brands know too much
Sep 11, 2025
10:00
IST 5 Min read
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Why purpose-driven Influencer marketing will outshine discount-led campaigns this festive
Sep 08, 2025
11:26
IST 4Min read
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Samosa Snippets
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A lookback at August 2025 cultural hits, from food to fashion
Sep 01, 2025
18:17
IST 6 Min read
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J7 calls it ‘a merger of equals’ as it sets sights on 25% growth
Aug 29, 2025
09:00
IST 6Min read
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Hailey Bieber’s social media blueprint that made Rhode a billion-dollar brand
Aug 19, 2025
14:23
IST
5 Min read
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Movie Marketing
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Netflix leans into Ortega’s deadpan chaos for Wednesday S2 marketing
Aug 11, 2025
11:49
IST 5 Min read
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Rihanna is Smurfs' queen card in all-ages marketing play
Jul 21, 2025
10:36
IST 6Min read
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