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Good trumps evil, and other narratives that inspire campaigns in East India
Oct 15, 2025
16:07
IST
6 Min read
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Renault India allocates over half its marketing budget to digital, says Francisco Hidalgo
Oct 15, 2025
13:05
IST 12Min read
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Case Study: How Campa used immersive tech to cut through Kolkata's festive ad clutter
Oct 15, 2025
09:00
IST
3 Min read
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Influencer marketing in 2025: How creators are shaping the festive season
Oct 14, 2025
10:00
IST
5 Min read
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Latest Stories
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Hyundai Motor India elevates Tarun Garg to MD & CEO
Oct 15, 2025
18:42
IST 2 Min read
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The Other Circle launches entertainment-focused unit Cavalry Media
Oct 15, 2025
18:36
IST 2Min read
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News
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Instagram to apply PG-13 guidelines for teen accounts
Oct 15, 2025
11:44
IST 2 Min read
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YouTube Shopping Affiliate Program gains traction among Indian creators
Oct 14, 2025
19:00
IST 2Min read
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Google updates guidance on misrepresentation policy for advertisers
Oct 14, 2025
11:53
IST
1 Min read
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Google updates search with clearer ad labelling & collapsible sponsored results
Oct 14, 2025
11:33
IST
1 Min read
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Industry Updates
Hyundai Motor India elevates Tarun Garg to MD & CEO
Oct 15, 2025
18:42
IST 2 Min read
The Other Circle launches entertainment-focused unit Cavalry Media
Oct 15, 2025
18:36
IST 2Min read
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Topical Spot
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Memorable Diwali campaigns that redefined the festive narrative
Oct 15, 2025
18:01
IST 2 Min read
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How brands are backing women’s cricket in the ODI World Cup 2025
Oct 13, 2025
17:37
IST 2Min read
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Experts Speak
Good trumps evil, and other narratives that inspire campaigns in East India
Oct 15, 2025
16:07
IST 6 Min read
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Marketers now anticipate festive needs, thanks to predictive commerce
Oct 14, 2025
09:50
IST 8Min read
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Interviews
Renault India allocates over half its marketing budget to digital, says Francisco Hidalgo
Oct 15, 2025
13:05
IST 12 Min read
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You can’t grow categories without emotion: Mars Petcare’s Ayesha Huda
Oct 06, 2025
09:00
IST 5Min read
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Lessons in creativity and brand-building from Hyper Connect’s Kiran Khadke
Oct 03, 2025
11:12
IST
7 Min read
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Libas plans hyperlocal push, increases festive spend to 18-20% of revenue
Sep 18, 2025
09:00
IST
9 Min read
Case Studies
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Case Study: How Campa used immersive tech to cut through Kolkata's festive ad clutter
Oct 15, 2025
09:00
IST 3 Min read
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Case Study: How ICICI Lombard turned a metro station into a mixed reality Ganesh Chaturthi experience
Oct 08, 2025
10:00
IST 4Min read
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Case Study: How Bingo! Tedhe Medhe used a viral reel and memes to capture youth culture online
Oct 06, 2025
15:57
IST
6 Min read
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Case Study: How Fortune Foods used an 800 KG modak to drive festive engagement
Sep 25, 2025
10:00
IST
4 Min read
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Case Study: How Piramal Aranya broke real estate clutter with a ‘living ecosystem’ narrative
Sep 23, 2025
10:00
IST
3 Min read
Campaign Spot
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Tanmay Bhat & Rohan Joshi reunite for Noice’s chaotic Diwali ad
Oct 15, 2025
13:47
IST 3 Min read
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Seagram’s 100 Pipers Travel Gear amplifies its ‘Be Remembered for Good’ philosophy by spotlighting real changemakers
Oct 14, 2025
12:55
IST 2Min read
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Guest Post
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Influencer marketing in 2025: How creators are shaping the festive season
Oct 14, 2025
10:00
IST 5 Min read
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Festive marketing rush: Why new channels won’t replace the old, but work best together
Oct 14, 2025
09:00
IST 4Min read
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India's agentic AI revolution: 80% of businesses are making self-driving systems
Sep 30, 2025
11:37
IST
6 Min read
Samosa Snippets
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How Kerala Tourism markets peace through every travel experience
Oct 14, 2025
18:49
IST 4 Min read
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Hiring in A&M industry rises 8-15% amid festive demand
Oct 10, 2025
09:00
IST 2Min read
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Movie Marketing
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When brand collabs became the selling point for Aryan Khan’s 'The Ba***ds of Bollywood'
Sep 25, 2025
18:58
IST 4 Min read
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Demon Slayer Infinity Castle rides on the power of fandom as its marketing engine
Sep 23, 2025
13:15
IST 7Min read
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