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Could Jemimah Rodrigues be a breath of fresh air in a crowded celebrity market?
Nov 11, 2025
13:21
IST
6 Min read
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LinkedIn’s Sachin Sharma says human stories will set B2B marketers apart
Nov 11, 2025
16:00
IST 4Min read
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Case Study: How Chef Sanjeev Kapoor’s digital identity got a modern makeover
Nov 11, 2025
10:00
IST
3 Min read
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Luxury experiences of tomorrow: Fusion of physical and digital touchpoints
Nov 10, 2025
11:03
IST
6 Min read
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Latest Stories
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MIB reportedly plans watermark-based system to curb inflated TV ratings
Nov 11, 2025
19:04
IST 1 Min read
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The Visual House expands presence to four new cities
Nov 11, 2025
18:56
IST 1Min read
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News
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YouTube fixes payment display error in studio app
Nov 11, 2025
12:14
IST 1 Min read
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Meta reports gains from new AI-powered ad recommendation model GEM
Nov 11, 2025
11:51
IST 3Min read
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Industry Updates
The Visual House expands presence to four new cities
Nov 11, 2025
18:56
IST 1 Min read
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WPP's Kalyan Undinty joins Mars petcare as Business Head - Organised Trade
Nov 11, 2025
17:20
IST 1Min read
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Topical Spot
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Brands release 'Official Apology Letter' on social media
Nov 07, 2025
17:53
IST 3 Min read
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Brands betting on global sports to mark India’s next marketing frontier
Nov 03, 2025
18:55
IST 2Min read
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Experts Speak
Could Jemimah Rodrigues be a breath of fresh air in a crowded celebrity market?
Nov 11, 2025
13:21
IST 6 Min read
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Wedding season expected to trigger a revival in celebrity endorsements
Nov 10, 2025
14:56
IST 7Min read
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Interviews
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Exicom’s Khushboo Chawla on how B2B marketing in the EV space is shifting from awareness to credibility
Nov 06, 2025
09:00
IST 5 Min read
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Wedding jewellery purchases remain deeply sentiment-driven despite historic gold prices: Ramesh Kalyanaraman
Oct 24, 2025
10:00
IST 6Min read
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The architect of curiosity: Harsh Kapadia’s blueprint for Grey India
Oct 24, 2025
10:00
IST
8 Min read
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BIBA allocates its highest visibility and 40-45% of spends to festive months
Oct 17, 2025
12:42
IST
7 Min read
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Case Studies
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Case Study: How Chef Sanjeev Kapoor’s digital identity got a modern makeover
Nov 11, 2025
10:00
IST 3 Min read
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Case Study: How Britannia Milk Bikis translated regional rituals into a multi-platform campaign
Nov 06, 2025
10:00
IST 3Min read
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Case Study: How ZEE5 transformed chaos & quirks of Indian family into cultural narrative
Oct 31, 2025
09:00
IST
4 Min read
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Case Study: How P.D. Hinduja Hospital used Mumbai’s traffic chaos to drive heart health awareness
Oct 30, 2025
10:00
IST
6 Min read
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Case Study: How Sunrise Spices celebrated Durga Puja through rhythm and stories
Oct 29, 2025
13:53
IST
4 Min read
Campaign Spot
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STAR Health Insurance's new campaign shows how simple stories can speak louder with AI
Nov 11, 2025
15:45
IST 3 Min read
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KFC’s latest campaign welcomes flyers home with ‘The Great KFC Feastival’
Nov 04, 2025
16:13
IST 2Min read
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Guest Post
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Luxury experiences of tomorrow: Fusion of physical and digital touchpoints
Nov 10, 2025
11:03
IST 6 Min read
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How personal branding won Zohran Mamdani's race & what brands can learn from it
Nov 06, 2025
14:40
IST 5Min read
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The growth of local language influencers in India and the growing demand
Oct 28, 2025
10:00
IST
4 Min read
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Post-festive marketing: Sustaining momentum beyond the holiday rush
Oct 27, 2025
11:24
IST
3 Min read
Samosa Snippets
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Why irrelevant posts are working for brands
Nov 11, 2025
09:00
IST 7 Min read
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How pizza brands are battling it out for a larger market share
Nov 10, 2025
15:11
IST 5Min read
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Movie Marketing
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When brand collabs became the selling point for Aryan Khan’s 'The Ba***ds of Bollywood'
Sep 25, 2025
18:58
IST 4 Min read
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Demon Slayer Infinity Castle rides on the power of fandom as its marketing engine
Sep 23, 2025
13:15
IST 7Min read
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