News

Instagram Adds Cropping Tools and Video Quality Guidance to Edits App News

Instagram adds cropping tools & video quality guidance to Edits app

By Social Samosa
May 21, 2025 11:35 IST 2 Min read
Google introduces AI Mode, Agentic Checkout and Virtual Try-On at I/O 2025 News

Google introduces AI Mode, Agentic Checkout & Virtual Try-On at I/O 2025

By Social Samosa
May 21, 2025 11:25 IST 3Min read
Meta Integrates Threads Ads into Its Marketing API, Expanding Access for Advertisers News
Meta integrates Threads ads into its marketing API
By Social Samosa
May 20, 2025 11:58 IST 1 Min read
India Sees 40–60% Spike in AI Leadership Roles News
India sees 40–60% spike in AI leadership roles
By Social Samosa
May 20, 2025 10:54 IST 2 Min read
Community Notes Manipulation News
X rolls out AI tools to curb manipulation of community notes
By Social Samosa
May 19, 2025 12:58 IST 2 Min read

Industry Updates

Toaster appoints Divyanshu Bhadoria as Chief Strategy Officer Industry Updates

Divyanshu Bhadoria becomes Chief Strategy Officer for Toaster

By Social Samosa
May 21, 2025 15:44 IST 1 Min read
Grey India Appoints Kunal Solanki as Senior Vice President, Business – West Industry Updates

Grey India names Kunal Solanki as Senior Vice President, Business – West

By Social Samosa
May 21, 2025 15:08 IST 1Min read
Practo Appoints Shoumyan Biswas as Global Chief Strategy & Marketing Officer Industry Updates
Practo announces Shoumyan Biswas as Global Chief Strategy & Marketing Officer
By Social Samosa
May 21, 2025 14:55 IST 2 Min read
Sneha Bhaskar named Marketing Director at Teads Industry Updates
Teads elevates Sneha Bhaskar to Marketing Director
By Social Samosa
May 21, 2025 11:58 IST 1 Min read
Amazon fashion rebrands to serve Industry Updates
Amazon rebrands Gen Z-focused online storefront Next Gen to 'Serve'
By Social Samosa
May 20, 2025 13:10 IST 2 Min read

Topical Spot

Brands pay tribute as Virat Kohli retires from Test cricket Topical Spot

Brands pay tribute as Virat Kohli retires from Test cricket

By Social Samosa
May 12, 2025 17:56 IST 2 Min read
best mothers day campaign Topical Spot

Mother’s Day ads of 2025 spotlight the invisible journey of motherhood

By Social Samosa
May 09, 2025 18:00 IST 1Min read
Who’s Sponsoring Whom? A Look at IPL 2025 Team Partnerships Topical Spot
Who’s sponsoring whom? A look at IPL 2025 team partnerships
By Social Samosa
May 07, 2025 18:13 IST 9 Min read
best met gala memes Topical Spot
Met Gala creatives that gave brands their red carpet moment
By Social Samosa
May 07, 2025 11:02 IST 2 Min read
spike winners Topical Spot
Indian campaigns that made their mark at Spikes Asia 2025
By Social Samosa
Apr 29, 2025 16:52 IST 3 Min read

Experts Speak

skincare brands market sunscreen Experts Speak

Internet trends make skincare brands use Instagram to market sunscreen

By Shamita Islur
May 21, 2025 11:56 IST 7 Min read
functional advertising Experts Speak

Is functional advertising due for a rewrite?

By Harshal Thakur
May 19, 2025 13:19 IST 7Min read
To speak or not to speak? What every creator needs to consider in a crisis Experts Speak
To speak or not to speak? What every creator needs to consider in a crisis
By Jagruti Verma
May 15, 2025 14:34 IST 4 Min read
GroupM rebranding Experts Speak
GroupM’s shakeup and possible impact on workforce
By Pranali Tawte
May 13, 2025 16:32 IST 9 Min read
rbrg Experts Speak
When creativity forgets the brand
By Harshal Thakur
May 12, 2025 15:02 IST 9 Min read

Interviews

fefd Interviews

A new brand with 30% awareness might see a 10% uplift with just a 1Cr spend in IPL: Hansa Research's Sandeep Ranade

By Harshal Thakur
May 14, 2025 15:05 IST 7 Min read
Vishal Vyas Interviews

Sometimes brands don't realise the language has changed until they notice a disconnect: Skore’s Vishal Vyas

By Harshal Thakur
Apr 30, 2025 13:00 IST 9Min read
Tara Kapur Interviews
Assertiveness in women is often misunderstood: Tara Kapur
By Karuna Sharma
Apr 25, 2025 10:28 IST 9 Min read
Mayuri Saikia on Dell Interviews
Mayuri Saikia on Dell's human-centric approach to marketing AI
By Shamita Islur
Apr 16, 2025 15:53 IST 9 Min read
Binda Dey KKR Interviews
Korbo, Lorbo, Jeetbo: Binda Dey on the marketing legacy of KKR
By Pranali Tawte
Apr 15, 2025 14:50 IST 9 Min read

Case Studies

xv Case Studies

Case Study: How Myntra's campaign focused on simplifying festive attire choices for wedding guests

By Social Samosa
May 21, 2025 10:00 IST 5 Min read
xvBingo! Tedhe Medhe’s Bihu campaign brought Assam’s festive energy to Guwahati through engaging street activations, traditional food, and live folk music. By combining bold flavours with local cultural elements, it transformed Latasil Park into a vibrant celebration of regional pride. Here’s how it unfolded. Case Studies

Case Study: How Bingo! Tedhe Medhe used Bihu to roll out a festival-themed street campaign in Assam

By Social Samosa
May 14, 2025 12:28 IST 8Min read
Sunrise’s Bihu campaign Case Studies
Case Study: How Sunrise Spices rekindled Assam’s Bihu spirit through culture & cuisine
By Social Samosa
May 09, 2025 10:00 IST 7 Min read
cbb Case Studies
Case Study: How Tira turned auto-rickshaws into beauty hotspots for Women’s day
By Social Samosa
Apr 16, 2025 10:00 IST 5 Min read
How Veer Hanuman Blended Mythology, Technology, and Music to Create an Immersive Experience Case Studies
Case Study: How Sony SAB’s Veer Hanuman used sky projections, influencers, and music to drive engagement
By Social Samosa
Apr 03, 2025 11:31 IST 5 Min read

Campaign Spot

xv Campaign Spot

Tinder's latest campaign lets you clear out emotional clutter with a trash truck

By Social Samosa
Apr 25, 2025 16:50 IST 2 Min read
759 Campaign Spot

How UltraTech Cement took a step towards sustainability at Maha Kumbh 2025 with ‘MahaKumbh ka MahaSankalp’

By Social Samosa
Apr 24, 2025 11:54 IST 3Min read
lufthansa Campaign Spot
Lufthansa teams up with Falguni Shane Peacock for Lakme Fashion Week 2025
By Social Samosa
Apr 03, 2025 15:48 IST 2 Min read
dawaat basmati Campaign Spot
DAAWAT brings Shah Rukh Khan and Zeenat Aman together in a new ad
By Social Samosa
Apr 02, 2025 15:28 IST 2 Min read
6490 Campaign Spot
Travel brands amp up advertising blitz on Spotify with the onset of summer
By Social Samosa
Mar 17, 2025 17:15 IST 4 Min read

Guest Post

Divyank Jain Guest Post

The coming of age of IPL (and marketing)

By Social Samosa
May 15, 2025 18:49 IST 5 Min read
maternal playbook Guest Post

Lessons in leadership from the maternal playbook

By Social Samosa
May 08, 2025 11:39 IST 4Min read
Jyoti Chugh Bhatia, Group Director, Gozoop Creative. Guest Post
From thirsty to trending: Beverage brands making summer moves
By Social Samosa
Apr 23, 2025 10:00 IST 3 Min read
Sarvesh Bagla, CEO and Founder, Techmagnate Guest Post
Why India's BFSI entities need a strong organic digital roadmap to drive sustainable growth in 2025
By Social Samosa
Apr 21, 2025 12:32 IST 4 Min read
Saloni Surtia Guest Post
Pistas are cool now…are you?
By Social Samosa
Apr 17, 2025 15:33 IST 5 Min read

Samosa Snippets

XV Samosa Snippets

What Indian advertising awards can learn from our western counterparts

By Joe
May 21, 2025 10:00 IST 5 Min read
XV Samosa Snippets

The evolving voice of mental health in advertising

By Joe
May 20, 2025 16:56 IST 7Min read
Abby Awards 2025 Samosa Snippets
Not just for the 'Big Boys': ABBY Awards
By Pranali Tawte
May 20, 2025 10:47 IST 4 Min read
Goafest 2024 Samosa Snippets
Goafest 2025 amplifies its fun element to woo young marketers
By Pranali Tawte
May 19, 2025 11:44 IST 3 Min read
hbo max funny memes rebrand Samosa Snippets
HBO Max backtracks on rebranding and is now making fun of itself
By Joe
May 16, 2025 12:41 IST 2 Min read

Movie Marketing

xv Movie Marketing

How Final Destination: Bloodlines' marketing used fear to fuel its comeback

By Joe
May 16, 2025 16:45 IST 3 Min read
dv Movie Marketing

How HBO cultivated The White Lotus phenomenon beyond the screen

By Joe
Apr 07, 2025 12:09 IST 6Min read
fef Movie Marketing
From Reels to radio: How Mere Husband Ki Biwi made noise before its release
By Harshal Thakur
Feb 21, 2025 12:31 IST 4 Min read
ce Movie Marketing
Inside the mighty marketing tour of Baby John
By Harshal Thakur
Dec 27, 2024 19:22 IST 5 Min read
fef Movie Marketing
Inside Netflix's omnipresent marketing campaign for Squid Game Season 2
By Harshal Thakur
Dec 26, 2024 12:37 IST 5 Min read